We buy food based on taste, quality, nutritional value and price.

Our suppliers are small holder farmers in South Africa, with honest, old fashioned, organic and biodynamic principles and ethos. Creating permanent good jobs in South Africa for South Africans on farms, at producers and in the retail and logistics link, is just one of the reasons why we aid these local agriculturists. In turn, we create fair and transparent sharing agreements by doing ongoing win win partnerships with our suppliers – ensuring that you get real food at prices that strongly competes with other retailers’ normal offering.