Veld reared and Holistically farmed, Natural Beef

With the internet afloat with all things vegan, vegetarian and pescetarian – one might get mixed messages when you want to embark on a real food journey.  We would like to enlighten you with the amazing story of our farmers that supply us with excellent veld reared, ethically raised, holistically and humanely farmed, hormone and antibiotic free beef, – from our recent farm visits.

Real Honest Beef

More and more, we see lifestyle habits leaning towards the fact that a plant-based diet is the way to go, suggesting that all traces of meat and animal protein must be cut from daily consumption.

This surely does have health benefits on it’s own.  Including a wide range of pesticide free and naturally grown plants in your diet WILL be very beneficial. We know that. However, if nutritional protein substitutes aren’t introduced into the diet, you may be experiencing vitamin deficiencies, experience decreased brain volume, fatigue and confusion, low iron and omega 3 levels – sooner or later.  Holistically reared and grass fed beef is a must, and have an abundance of nutritional value.

Then, of course there’s the issue of sustainability.  Can we continue on our current path of commercially produced beef by means of feedlot, factory and backgrounding?

It sure raises huge concerns worldwide about our current, commercial meat production processes, and the impact it has on the environment. How can we even make a difference in reducing global greenhouse gas emissions, where the livestock sector is responsible for 18 per cent as compared to the transport sectors’ 15 per cent? 

There is a solution.

Humans function best eating both plants and animals

Being a real food market that caters for all eating lifestyles, we will leave the decision making up to you.  

For us, it’s about everything healthy and wholesome, but FIRST we are passionate about REAL food and where our food comes from, and how we are meant to be consuming food – the way it has been done since the beginning of time and throughout evolution. Especially when it comes to meat…

We believe that humans function best eating both plants and animals.   It’s all about a complete synergy and that is where sustainability (for the environment and our health) comes into play.  Our recent farm visits revealed some interesting stuff about meat production, ethically/holistically produced, veld reared and hormone free beef.

Veld Reared, Free Range Beef

Grass fed Beef all year around

We met with our resident beef farmers, Koot and Pieter Prinsloo, that transformed the grassy plains of the Queenstown area in the Eastern Cape, South Africa, to a fully fledged, family owned, veld reared cattle farm – Langside Meats. They were some of the first cattle farmers to be registered with the Grass Fed Association of South Africa and they subscribe to the spirit of the Code of Best Practice of the RPO (Red Meat Producers Organisation).

In order to sustainably supply beef to their clients the Prinsloo’s have signed producer agreements with other like minded farmers in the area as to draw cattle from them and pay them a premium once the beef is delivered. This system between the Prinsloo’s and the other cattle farmers in their area is one of dedication and passion. They are now able to sustain a stock flow of fatty, veld reared cattle all year around. And they are pretty proud of seeing themselves as “nature’s partners”.

Langside Meats

All farmers of this supply group initiative are audited and registered by SAMIC as Grass Fed Beef Producers under the GFASA protocols and ranch their cattle in the upper reaches of the Black Kei River Basin around Queenstown. Piet Prinsloo, Koots’ father, is the pioneer in this industry with many years experience in sustainable cattle farming. 

“Our aim is the highest standards of transparency, traceability and confidence.” – Koot Prinsloo

We at Jacksons, have such an amazing relationship with the farmers from Langside Meats, not only as to support our local, family owned small business, but also to deliver the best and most nutrient dense beef we can possibly source to our customers at a competitive price, and boy – this cattle farm is nothing short of amazing.  You can really see the character of the farmer come through in the ethical way that they treat their staff, and livestock.

No surprise then that a Beef triad was formed between us, Langside Meats and Bull and Bush Meat Merchants, where we are fully transparent in terms of pricing etc. and we meet on a regular basis to sort out production issues and discuss cold chain systems, aging methods, logistics and the likes. 

Christiaan Paulsen, from Bull and Bush meat merchants, is another individual with utter passion and ethos for his work. Chris’ attention was drawn to develop a dedicated, wholesale production factory to close the divide between consumer and product – and so Bull and Bush has been operating since 2015.

Bull and Bush Meat Merchants

What they offer is the deboning of aged carcasses, portioning, production, distribution and then supplying single origin, traceable and ethically farmed meat – from our farmers at Langside – straight to our meat case in store.

Where Cattle becomes Beef with respect

At Langside Meats, the animals are individually traceable to their place of birth and their animals are not registered to any breeder society.  They treat the cattle with respect, always humane and ethical, keeping them stress free at all times.

Langside Meats

The substantial grassy plains in the Queenstown region, interspersed with Acacia trees and Aloes – offers an ideal, natural habitat for these grass raised cattle. The sweet grass veld is of excellent quality due to a long rainfall season and this fattens the herds, with a high nutrient content from a large variety of sweet grass types, excellent for beef production.

Sweet veld grass

This enables the farmers to run their herds purely off the veld, without having to give them extra feed to keep up their condition, even in the dry years.

Healthier, more nutritious and tasty beef

The attraction of good, grass fed-beef is by far, the incredible health benefits it offers and the wonderful, farm fresh quality. This is good news for all Real Food advocates, where healthy beef are produced with absolutely no antibiotics, steroids or growth hormones and no preservatives in the beef.

Grass Fed Beef

Given the exceptional terroir of the region, the beef on our shelves has the right balance of Omega 3 and 6 fatty acids, CLA (conjugated linoleic acid) and vitamin E. You can see it in the marbling of fat in the muscle of the meat – that ensures a much juicier, tastier and healthier steak on your plate.

Environmental positives

Not only is veld reared, natural beef good for our health, it’s also the best way to go to conserve our environment.

The extremes of the climate in the Eastern Cape region are exceptionally healthy for both cattle and people. The soil have an alkaline PH and are well leached with high levels of nutrients like calcium, magnesium and potassium. These nutrients nourishes the “sweetveld” grass and makes it very palatable to the herds.

“We conserve our natural environment as our most important non- negotiable priority and promote this at every available opportunity.” – Piet Prinsloo

Cattle production has the potential to restore the grasslands. Cattle have broad flat muzzles and are not very selective and not severe on the palatable grasses. Generally, if the cattle can be rotated per herd, the recovery in camps that are resting after rain should be adequate. Growing out the cattle to 3-4 years old in this system, allows for recovery and regeneration of the natural grasslands and is great for natural resource conservation.

Rejuvenated Grass Land

“Let Livestock regenerate the land to prevent desertification.” – Alan Savory.

Farm to Fork

It’s great that we have passionate farmers out there caring for the livestock and the planet. Our job at Jacksons, is to supply you with amazing beef that are NOT treated with any growth hormones, growth stimulants or antibiotics, ever. We are proud that our suppliers can produce meat naturally with minimum intervention and where animals are regarded as part of a balanced eco-system. 

Educate yourself some more with these useful links:

Should Humans Eat Meat 

Sustainability of meat-based and plant-based diets and the environment. 

Veld raised beef, good for your health and good for the planet. 

7 Reasons not to avoid meat. 

Why all humans need to eat meat for health. 

The Triple Whopper Environmental Impact of Global Meat Production

Environmental Footprint of beef production. 

Great films to watch:

 

 

Leave a Comment