Our Pledge to Sustain and Regenerate our Earth

Update on our Recycle, Reuse and Reduce pledge:

Soon, homes will be legally required to separate their waste into glass, plastic, paper and wet waste.  This seems to be a challenge for most households, but we CHALLENGE our children to set an example at home and help with the implementation of this at home. We have introduced a new paper straw concept at both our Eateries, and we couldn’t be happier to reduce the usage of plastic straws. Our take away smoothie, coffee cups, and juice cups are being replaced by a 100% compostable, disposable and recyclable packaging from Green Good, hoping to do away with more unnecessary plastic in our store. We are currently working on a project to replace glad wrap/cling wrap in our fruit and vegetable section, with a recyclable option for packaging.

Regenerate our Earth - Jacksons Real Food Market


We have also introduced mesh fresh fruit and veg bags, as to keep your fresh produce for longer without storing it in plastic or cling wrap.  Our suppliers are still motivated to pack fruits and veg in cardboard boxes, that can be recycled at home, or returned to our shop for recycling.


There are so many definitions of Sustainability.  We prefer to use the term “Regenerative” – this term refers more to turn back the clock and Mother Earth to how she was 20 years ago.  The core of a regenerative lifestyle is to be zero to landfill, avoid plastics, think about what chemicals we are pouring into our drains and discourage littering and separate waste at source.  

Our regenerative pledge

Jacksons Real Food Market Regenerative Pledge

Not only are we passionate about our ethos to support biodynamic suppliers that supply clean, healthy, preservative-free food from sustainable resources…but we have our own “Sustain and Regenerate our Earth”  plan in the Jacksons group.  We are always finding new ways to minimize waste and energy consumption and stay zero waste to landfill in our Eatery and Market.

“We only use farmers that practice regeneration of the land as a principle as defined by ecologist, livestock farmer and environmentalist, Allan Savoury.” ~ Gary Jackson

Sustainability in the Jacksons Group

Recycle Reuse Reduce

As a principle, we are perfecting our plan to minimize waste.  Our partner, The Glass Recycling Company, has issued us with a glass recycling bin outside our main entrance in Bryanston, to make it easier for our customers to recycle on site and in turn create further employment for the community. We also convert all our wet waste from the building into compostable waste which is sent to farms. All cardboard and plastic are sent for recycling. 

Glass Recycle Company at Jacksons Real Food Market

Our Interior decor team has used recycled and antique materials to design and manufacture all our tables, chairs and decor in our markets.

Zero to landfill

From a zero waste point of view, our Eatery is contributing wet waste to close-by farmers as compost and we recycle all other items. Furthermore, we have partnered with charities that collects all leftovers and perishable foods to distribute to the communities in need.

Something new that we are introducing is a 50% off “approaching end of life” food case, to help minimize waste. 

Sustainability in the Jacksons Group


We also save all greywater and source water from a natural spring where possible. We are totally off the Joburg water grid in Bryanston and will use grey water in Kyalami when it opens.   Water for the entire building and Eatery are from a naturally occurring underground spring, on the site.  Our environmentally friendly CO2 refrigeration systems reduce our dependency on the power grid by up to 30%.

Plastic be gone

Even though we are far from plastic-free, we do have a plan in action.

  • We are urging suppliers to be more aware of the impact on our environment by looking at using alternative, biodegradable and easily recyclable packaging.  This is a work in progress project we have made some great headway and hopefully can limit the plastics in our stores. Our supply base is encouraged to adopt the same principle.Sustainability in the Jacksons Group


  • We supply recycling kits from Keep Life Simple in order to encourage customers to also recycle the waste packaging they get from us.
  • We only do paper bags at our tills which are recycled and can be used many times. We also are introducing a fold up the recycled shopping bag, which customers can carry around so that they don’t keep forgetting the paper bags at home. If you return 10 x of our paper bags to any of our stores, you will get a flat white for only R10!

Sustainability in the Jacksons Group

  • We’ve ditched plastic water bottles at our Eatery and have introduced our very own Spring Water, tested and filtered, with no reverse osmosis – right from under our building. You might have noticed the beautiful glass bottles that we are serving our water in at the Eatery. We have also urged our customers and suppliers to support glass packaging where possible. 

Sustainability plan in the Jacksons Group

  • Our biggest challenge is becoming a zero plastic packaging market, at the same time ensuring your produce is still good quality.

Our own Urban Farm

Our Urban Rooftop Farm at Kyalami is up and thriving, supplying both our Eateries and our Markets. We have also upgraded the parks and circle around the store in Bryanston (which is ongoing) and we sponsor the River cleanups. At Kyalami we will create a working farm on the patio section.

Lastly but not least, we also have orientated the building to be cooled naturally and to date have not switched on our air conditioning in the store, as we rely on the natural draft.  


We all own the Earth equally and need to treat her with care and love!

Let’s all pledge to consciously be more aware of regeneration in our modern world, for a better future…Let’s focus on the 7th generation from now! What world will they inherit?